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This web site has the following in the web site, "CMJ, a dynamic ministry propelled by devotion to God and the fulfillment of His promises to His people Israel, is reaching out to thousands, both locals and visitors to the Land." We saw that the web site also stated " Located in Jerusalems Old City, is a center of prayer for all nations with worship reflecting the Jewish context of the gospel." It also said " Serve local and international believers, offering students a unique Jesus-centered perspective and a strong education in a caring community." The header had Israel as the highest ranking optimized keyword. It is followed by Jerusalem, Christ Church, and Shoresh Tours which isn't as ranked as highly as Israel. The next words cmj-israel.org uses is Israel tours. guesthouse was included and might not be understood by search crawlers.